Construction and the state of the industry…

So it’s been a week since I left Avid Digidesign and the work has been non-stop!

Finally the room has a lovely coat of paint on it, my XLR connectors arrived today and tomorrow I’ll be making up cables and setting up the machine room in its final configuration (at least for launch!). The RPG acoustic panels arrived today too, some gorgeous red hemifusors

They are all in my machine room until I finish cabling…(see picture above!)

I was reading Screenhub the other day and noted an interesting storyby Nathan Wellington about the future of Aus post production. The article went on to comment on “wellywood” and how SAFilm are building their new facility as well and yet for all this infrastructure what type of movies do we make and how well do we compete on an international level? At Encore, another article was talking about the state of our studios in Aus.

Particularly interesting was Wellingtons comment on the world of HD and the technology evolution over the last few years; “I see the Australian Post industry struggle to keep pace with these developments. Australia has the talent without the exposure to this ‘bleeding edge’ technology find’s it difficult to gain the appropriate experience global productions demand.”

I must admit, reading this I felt pretty good, knowing that Trackdown, myself and Cutting Edge upstairs are all very much on top of the international tech trends into HD production and using the latest gear to get the job done quickly, efficiently and to a high quality. The video satellite system I’m putting in to collaborate/communicate with video editors is one of only about 4 in Aus, whereas it’s well adopted in other major film lots like Sony, Warners, Paramount and even China Film (where they have a vid sat on every PT HD system to speed up their workflow!). Well I guess I’ll open the doors next week to show folks through and we’ll see what they think of this bleeding edge technology and if it’s a case of “producers want it but facilities havent upgraded” OR do producers NOT want it, dont “get it” and aren’t prepared to pay extra for it? Which was the case with surround sound for TV in Aus for the longest time – it needed studio upgrades, the studios charged a premium for surround and producers for the most part, chose to ignore it and kept getting stereo product crafted to keep costs down.

I guess I’ll find out next week…

  • dan

    the other question is: will stuff internationally be pushing in the direction of 3d very soon? (or is it just a gimmick?) and if so, what does that mean in terms of software/hardware/infrastructure?

  • Brent

    In a PTHD workflow, 3D isnt a problem. Avid Media composer 3.5 and above are capable of showing 3D material direct from a qualified DVI port as far as I know. You need a 3D ready TV/projector and glasses to look at it properly, but you can definately monitor it direct from the application – that in turn opens PTHD operators to using MC as their video satellite solution to monitor 3D material in their audio suite. So I’m guessing I’m 3D ready, already? I’d need to test some material first to know for sure! (or call mates from Avid video division)